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Qualità Rossa

Roast tostatura
Medium
Organoleptic outline
Flavour
Body
Intensity

Qualita Rossa is one of the most popular coffees across the world. It is the perfect blend of high quality Robusta beans from Africa and superior Arabica from Brazil, yielding full-bodied velvety coffee. Robusta lends it a chocolaty flavour, making it the best coffee for bakery products. It is also a great breakfast coffee that can be enjoyed with cookies. 

DALLA TAZZINA ALLA CUCINA
COFFEE A BEAN AT THE CENTRE OF ALL
Coffee is naturally at the centre of Lavazza’s universe.
GUARDA GLI ULTIMI SPOT LAVAZZA
TV ADVERTISING LAVAZZA, THE ITALIAN PUBLIC AND TV
Lavazza advertising chose the TV route almost immediately.
Tierra
THE ¡TIERRA! PROJECT SUSTAINABILITY AND EXCELLENCE
¡Tierra! was Lavazza's first independent CSR project.