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LEADING THE WAY IN ITALY
TO BECOME THE LARGEST IN EUROPE.

It was 1957.
Italy was experiencing a full economic boom.

  • Plant and Headquarters’ picture, 1956-57
  • Pictures taken during an official visit to the plant in Turin, Corso Novara, 1957
  • Pictures taken during an official visit to the plant in Turin, Corso Novara, 1957
  • Pictures taken during an official visit to the plant in Turin, Corso Novara, 1957
  • Pictures taken during an official visit to the plant in Turin, Corso Novara, 1957

Plant and Headquarters’ picture, 1956-57

Pictures taken during an official visit to the plant in Turin, Corso Novara, 1957

Pictures taken during an official visit to the plant in Turin, Corso Novara, 1957

Pictures taken during an official visit to the plant in Turin, Corso Novara, 1957

Pictures taken during an official visit to the plant in Turin, Corso Novara, 1957

1957

In the Corso Novara headquarters, Lavazza built its great roasting plant. The innovative and more efficient vertical processing system made it possible to handle over 40,000 kg of coffee a day: this was an absolute innovation for Italy.
#innovation

Two years later, in 1959, we launched Lavazza’s first decaffeinated coffee: DEC.

Two years later, in 1959, we launched Lavazza’s first decaffeinated coffee: DEC.
Citation

The right moment to grow.

Strada Settimo Plant (Torino) - 1980

Our industrial growth continued with the opening, in 1965, of the largest roasting plant in Europe, in Settimo Torinese.

Lavazza Autobars: to spread our coffee and enjoy it also in the open air