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A COMMITMENT BORN
WITH OUR COMPANY.

We give a contemporary name
to what the Lavazza family has always
tried to do privately:
social responsibility projects.

  • Luigi Lavazza’s draft speech for a ceremony at the kindergarten in Murisengo, 1940s
  • Lavazza ¡Tierra!
  • Lavazza ¡Tierra! Brazil
  • Pictures of ¡Tierra! Honduras
  • Pictures of ¡Tierra! Honduras

Luigi Lavazza’s draft speech for a ceremony at the kindergarten in Murisengo, 1940s

Lavazza ¡Tierra!

Lavazza ¡Tierra! Brazil

Pictures of ¡Tierra! Honduras

Pictures of ¡Tierra! Honduras

Logo Fondation

2004 saw the opening of the Giuseppe and Pericle Lavazza Foundation, a non-profit organisation that seeks to improve people’s living conditions in coffee-growing countries.
#social resposability

The most important project — which still continues today — is called ¡Tierra!

Lavazza ¡Tierra!
Citation

A support
to coffee growers.

¡Tierra! project

Thanks to the ¡Tierra! project we have permanently improved, in eight countries, the living conditions of more than 3,000 caficultores, boosting economic growth, improving their lifestyle and introducing new, more ecological and profitable agricultural techniques.

The new system Lavazza BLUE for offices was also launched in that year. The new espresso system was characterised by the innovation of the self-protected capsule, patented by Lavazza.

Lavazza BLUE System

The Lavazza ¡Tierra! Project