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2016 Lavazza Calendar in partnership with Slow Food

From father to son, the future is in the hands of the young earth defenders.

On Monday 28 September, at Cascina Cuccagna in Milan, Lavazza presented its new 2016 Calendar "From Father to Son", produced in partnership with Slow Food.

The representatives of a new generation of #EarthDefenders are the featured subjects of the pictures of the young Canadian photographer Joey L.: modern heroes of the Earth who, thanks to their fathers’ teachings, defend biodiversity and promote sustainable development.

The photographic reportage, shot in Central and South America, delves into the soul of these young growers and immortalises them alongside the older generations whilst they work and learn, showing them in their contemporary mood, their desire for change, but always respectful of traditions.

The 2016 Lavazza Calendar “From Father to Son” represents the natural evolution of the 2015 Lavazza Calendar with Steve McCurry’s African portraits and will serve to provide support, through its sale as a limited edition, to the Slow Food initiative Terra Madre Giovani - We Feed the Planet, which, between 3 and 6 October, will bring more than 2,000 young farmers to Milan from 120 countries worldwide to discuss issues concerning the environment, sustainability and the future of food.

Lavazza 2016 Calendar

The presentation event was attended by Giuseppe and Francesca Lavazza,
Slow Food Founder Carlo Petrini, photographer Joey L.
and some of the #EarthDefenders featured in the Calendar.

After the event, the photographer Joey L. revealed the secrets of his work during a workshop reserved for 20 talented Instagramers, who will be asked to report on the Terra Madre Giovani event using images.