For Lavazza, the Salone del Gusto in Turin is always an important opportunity to meet the public, and a unique way of publicising the company's commitment to safeguarding the quality of its products, while respecting economic, environmental and cultural sustainability.
This year's edition, with 220,000 visitors, has once again proved a success: the Salone del Gusto and Terra Madre, united for the first time in one big event, allowed the public to embark on a full-fledged journey through a world of flavours.
Lavazza has been a partner of Slow Food since 1996, and once again this year has chosen to make a cohesive, synergic presentation to the public at the Salone del Gusto, by dedicating its stand to the company's key values in the field of sustainability and illustrating the work of the Lavazza Foundation in coffee growing countries, with a special focus on the ¡Tierra! project in Tanzania.
First of all, the Salone del Gusto showcases fine foods from Italy and around the world. It was the setting for Lavazza’s presentation of its very own study of Italy's cafes, with the Ricette regionali by Lavazza created by the Training Center.
The Salone was also an opportunity for Lavazza to continue its training activities with the coffee workshops which attracted more than 300 visitors, who had the opportunity to deepen their knowledge of the world of espresso.
The breakfasts with food bloggers each morning in the Lavazza Training Center also elicited a great deal of enthusiasm: more than 100 food bloggers put themselves to the test in creating perfect espresso and delicate cappuccino under the tutelage of Lavazza trainers: pictures, videos and mutual impressions sealed a process of reciprocal enthusiasm and enjoyment.