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The Salone del Gusto was the perfect venue to spread the word about ¡Tierra!, the sustainability project developed entirely by Lavazza. Since 2002, the programme has involved six coffee-growing communities in Honduras, Peru, Colombia, India, Brazil and Tanzania.

Also in Tanzania, the latest country involved in the ¡Tierra! project, the Lavazza Foundation will be working in close collaboration with local communities to bring them towards autonomy and help them improve the quality standards of the coffee cultivated.

In Tanzania, a series of on-site works have been planned, involving 750 local growers and their families. The first milestone on this journey was the building and inauguration of the MaseRing Nursery School in the village of Maande in the Kirua region, at an altitude of 1,200m on the slopes of Mount Kilimanjaro. The project was made possible by the collaboration between the Kirua Children Association and the Lavazza Foundation, and was illustrated at the 2012 Salone del Gusto thanks to the brand-new photographs taken by the great photo-reporter Steve McCurry, who has accompanied Lavazza on its journey and has been an outstanding narrator of the ¡Tierra! project since its inception.

The school was inaugurated last July in the presence of the project managers including Cristina Barettini, representative of the Kirua Children Association in Italy, Father Peter Kilasara, CSSp and MaseRing School Director, Francesca Lavazza, children from the local villages and their parents. It has been enthusiastically received by the whole community. A functional school to teach children using the Montessori method, with good and motivated teachers who could teach children the manual skills and basic knowledge in English.

The school will become the hub of the local community, and will welcome children while their parents are at work, providing them with the education they need to grow, learn, and have access to better opportunities. The school will also be a place where people can meet and organise adult education sessions on farming techniques and good practices, underlining the ¡Tierra! project’s focus on local training.