This weekend, Lavazza, a leading and authentic family-owned global Italian coffee company, will celebrate Hollywood’s brightest stars as the Official Coffee of the 16th annual “Night Before” party to benefit MPTF (Motion Picture & Television Fund) at FOX Studios in Los Angeles. For the third year in a row, Lavazza will be joined by a star-studded host committee, Academy Awards® nominees and presenters, and some of the most powerful film industry influencers. Since its inception, the annual event has raised just over $75 million to help provide social services, financial assistance, a renowned retirement community and innovative programs for entertainment industry members in Hollywood of all ages.
Taking place the night before the Academy Awards® each year, the “Night Before” has become one of the most coveted invitations since it began in 2003. The 2018 host committee includes a lineup of the industry’s most elite talent, including Amy Adams & Darren Le Gallo; Tanya Haden Black & Jack Black; Mary J. Blige; Kate Capshaw & Steven Spielberg; Jessica Chastain; Tom Cruise; Leonardo DiCaprio; Gal Gadot & Jaron Varsano; Greta Gerwig; Allison Janney; Sharon & Richard Jenkins; Brie Larson; Margot Robbie & Tom Ackerley; Sam Rockwell; Saoirse Ronan; Jada Pinkett Smith & Will Smith; Octavia Spencer; Meryl Streep; Pauletta & Denzel Washington; Rita Wilson & Tom Hanks; and Reese Witherspoon & Jim Toth.
Attendees will enjoy traditional Lavazza coffee creations including the signature E-Tonic, made with Lavazza espresso, tonic water and gin, crafted by the master experts of the Lavazza Training Center - the Turin-based center of excellence that has been providing training and information about authentic Italian coffee culture worldwide for over 30 years through a network of more than 90 locations. Guests at the pop-up Lavazza coffee bar will also sample drinks made with KAFA, a Lavazza single origin coffee that was relaunched in 2017 in the United States.
Lavazza will also delight guests with tailor-made cappuccinos with personalized foam. Attendees will be able to take and share photos via tablet and enjoy a personalized Lavazza cappuccino with the corresponding image printed in the foam in a few seconds.
Earlier this year, the Lavazza coffee experience was also offered at the Golden Globe Awards Lounge at The Beverly Hilton in Los Angeles, as part of Lavazza’s long-standing support of the arts and entertainment communities.
For Lavazza, a commitment to quality, innovation and sustainability are deeply rooted values engrained in the brand’s more than 120-year history. Lavazza strives to spread coffee culture and the excellence of authentic Italian coffee experiences worldwide, whether it be inventing the art of coffee blending, or providing farmers with appropriate tools and technologies to address climate change. Supporting events with attendees and hosts who share likeminded passions is just one of the many reasons why Lavazza is proud to celebrate with Hollywood as the Official Coffee at the 16th annual “Night Before” party to benefit MPTF.