Lavazza Foundation promotes and finances international sustainability projects in coffee-growing countries.
Lavazza ¡TIERRA! is the result of a 2002 social responsibility project, in which we aimed to improve the living and environmental contritions of coffee-producing communities, as well as providing them with Lavazza’s technical know-how to enhance their businesses.
Lavazza has always sourced its products from coffee-farmers and local coffee-traders, following strict criteria developed alongside our coffee experts.
The coffee beans are carefully selected, before going through the delicate drum and air convection roasting systems – designed to ensure a long lasting taste.
Every day, the Lavazza Training Centre offers professional training courses that provide a deep understanding of the raw materials and the transformation process they undergo, promoting a quality coffee culture.
Our Training Centre has also earned the Premier Training Campus certification from the SCA – the Specialty Coffee Association: the world’s most authoritative association dedicated to promoting top quality coffee around the globe.
Lavazza is also the first Italian company to feature a “Q-Grader” coffee-tasting room, which provides the environment required to obtain an SCA-approved green coffee tasting licence.
Lavazza is proud to attend World of Coffee 2018 with a stand entirely dedicated to ¡Tierra! If you’re a coffee expert of simply a fan of exquisite coffee, you must attend this extraordinary event organised by the SCA. Amsterdam 21-23 June. Come and visit!
