Lavazza ¡Tierra! exclusively revealed at Sigep 2017
Lavazza was also present at the 38th edition of Sigep, the international Trade Show which, with its tastings, seminars, contests and laboratories dedicated to ice cream, pastry-making, baking and coffee-roasting, has become the leading Italian event devoted to the world of sweet things. This was the perfect opportunity to present, for the very first time, the new blend ¡Tierra! Colombia, which enhances the premium ¡Tierra! range with its sustainable quality and taste, produced by certified Rainforest Alliance farms, in which excellence in production, respect for the environment and social responsibility are combined. A new product that incorporates the latest trends in the world of coffee: sustainability, attention to the place of origin and preparation of the products.